Press

AVG Business by Avast announces Northamber as new UK distribution partner

March 17, 2017

London, UK, 15 March 2017 – Avast, the leader in digital security products for business and consumers, today announced a new partnership with one of the UK’s largest independent distributors,

London, UK, 15 March 2017 – Avast, the leader in digital security products for business and consumers, today announced a new partnership with one of the UK’s largest independent distributors, Northamber, for its AVG Business by Avast portfolio of products. Northamber, which has over 5,500 active resellers in its UK network, operates a specialist value-add distribution model which delivers complete ‘connect, store and protect’ solutions supported by specialist sales, marketing, product and technical teams.

The agreement involves the distribution of AVG Business’s small business products to resellers across the UK, underpinned with support for marketing, flexible credit, technical guidance and sales training. The announcement comes as AVG Business by Avast attends Cloud Security Expo, London, 15-16 March, where it will be demonstrating its flagship platforms AVG CloudCare, a SaaS endpoint protection suite, and AVG Managed Workplace, a complete managed IT solution.

With a 36 year heritage, Northamber’s personalized approach helps resellers to get the support they need to be able to sell a complete joined up solution whilst minimising delivery, administration and other associated costs as well as the inconveniences of dealing with multiple distributors. It will be offering AVG Business’ core range of AVG AntiVirus and AVG Internet Security for Business products which complement the endpoint devices offered by Northamber and present an entry level introduction to AVG Business. In addition, Northamber will also be delivering AVG Business’ IT platform, AVG Managed Workplace, for end-to-end remote monitoring and management from a single screen.

Commenting on the new partnership, Erik Preisser, Senior Sales Director, EMEA, at AVG Business by Avast, said: “We are delighted to extend our distributor network in Europe with the strong addition of Northamber in the UK. The UK has always been a priority market for AVG and further to our acquisition by Avast, we are now able to expand our presence and offer our partners even more choice and value. Our goal is to continuously improve our customers’ experience in every aspect. Expanding our network of resellers and partners is a key initiative towards achieving that.”

Alex Phillips, Director of Strategy at Northamber, said, “Northamber is thrilled to introduce AVG to our channel customers as we see a great opportunity for both our reseller and MSP partners to benefit from the range of products that AVG offers. We look forward to working with Avast as their core range of business security products truly complements our existing offerings. For example, for companies delivering their own services to end-users, AVG Managed Workplace is the perfect solution to enhance their proactivity and profitability. Adding AVG to Northamber’s existing security solutions ensures we will always have the right solution for the customer.”

Visit AVG Business at Cloud Security Expo – Stand 1130

AVG Business will be showcasing its full product range and services at Cloud Security Expo. Delegates can also attend the two speaking sessions hosted by AVG Business:

  • Add a million pounds to your valuation – or 10 million: Wednesday, 15 March, 12.15-12.55, at the Security Service Providers and Security Innovation Theatre
  • How to protect your business from – and minimize – cyber threats: Thursday, 16 March, 10.45-11.10 at the Security Service Providers and Security Innovation Theatre

About Avast

Avast (http://www.avast.com), the global leader in digital security products for businesses and consumers, protects over 400 million people online. Offering products under the Avast and AVG brands, Avast protects data, devices, people from threats on the internet and the IoT threat landscape. The company’s threat detection network is among the most advanced in the world, using machine learning and artificial intelligence technologies to detect and stop threats in real time. The AVG Business by Avast portfolio provides solutions that secure, simplify and optimize the IT experience for SMBs worldwide.

AVG Business by Avast’s cloud and on-premise security solutions are tailored for the channel and include a remote monitoring and management platform with security built into the core. Channel partners are also supported by Avast’s comprehensive partner program which provides the tools and knowledge to help them sell AVG Business by Avast products.

About Northamber

Northamber is the longest established and one of the largest independent UK only, trade-only distributors in the IT industry, with over 5,500 actively trading resellers.  The AIM listed company celebrated its 36th anniversary. Northamber prides itself on its value-add distribution model, delivering complete ‘connect, store and protect’ solutions supported by specialist sales, marketing, product and technical teams. This approach helps resellers to get the support they need to be able to sell a complete joined up solution whilst minimising delivery, admin and other associated costs and inconveniences of dealing with multiple distributors.

Contact

For Avast:
Stephanie Kane,
Senior PR Director
stephanie.kane@avast.com
+44 07817 631 016

For Northamber:
Adam Reynolds
AVG Product Manager
0208 296 7069
adam@northamber.com


March 17, 2017


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