AVG forges partnership with MSP Alliance

August 22, 2014

Back in April I spoke about the importance of partnerships as a key part of our strategy this year. We also want to focus on increasing the number of networking

General Manager, SMB

Back in April I spoke about the importance of partnerships as a key part of our strategy this year. We also want to focus on increasing the number of networking opportunities for myself and other key members of the SMB global team with top industry influencers.  To meet this goal we are working on a busy program of appointments over the coming weeks including meetings with key partners, media, industry organisations and analysts.

One new partnership that I have not mentioned before is with the MSP Alliance, one of the largest and most influential professional bodies for the managed services provider (MSP) community. The MSP Alliance has 25,000 member companies and regularly holds prestigious industry events for them including the MSP World Conference and an international series of networking dinners for senior level MSP executives.

We are especially excited to be involved with the MSP Alliance executive networking dinners in the US, UK and Australia which dovetail neatly with our own MSP networking program. The dinners will enable us to meet senior professionals from the cloud and managed services industry in a relaxed social environment to find out ways we can collaborate to further the adoption of managed services and cloud. MSPs are at the cutting edge in safeguarding their customers’ data and security and will be attending these dinners to learn more about best security practices in today’s cloud environment.

In summary the MSPAlliance networking dinners are free for MSPs to attend and will address:

  • Public vs. private cloud strategies
  • Helping customers understand the limitations of public cloud
  • Ways in which MSPs can secure customer data
  • Blended or hybrid cloud strategies that address 100% of customer needs
  • Partnership possibilities and business development
  • Networking and peer-to-peer collaboration


We will be holding two MSP Networking Dinner events in the UK:

There will also be three similar events in Australia in late November/early December 2014. Registration links for these are not yet available but, in the meantime, you can obtain further information by emailing


Finally, AVG is sponsoring this year’s MSPWorld™ Conference taking place at the Cosmopolitan of Las Vegas Hotel from 15-17th October, 2014.

A key highlight for us there is on Thursday, 16th October 2014 when there will be a special invitation-only Networking Dinner where senior level MSP executives in North America will gather to meet with us and share their ideas on how to further the adoption of cloud and managed services to the business consumer.

The partnership with MSP Alliance and the other engagements will ensure senior SMB executives enjoy some top quality face time with partners and prospects in the run up to the Cloud Summit. They are also a tangible demonstration of our continued commitment to finding new ways to engage with senior MSP leaders.

I am very much looking forward to all of our MSP events. Our MSP Alliance partnership in particular provides an excellent platform for us to meet with some of the most influential industry leaders from the managed services provider and cloud professional community. It is a chance to discuss topical industry issues with them as well as share our knowledge and expertise about ways to further reduce their costs, introduce greater efficiencies and fuel business growth.

I do hope to see some of you there.

Mike Foreman
August 22, 2014