One of the ways in which we do this is by simplifying privacy.

Global good practice guidelines promote transparency in what is collected and what is shared via mobile apps. This advice recommends simplifying privacy policies to make them more understandable and accessible via your mobile device.

As more of our devices become connected to the “Internet of Things”, consumers are often unwittingly sharing more data than they realize.

One way of making people aware of how much data they are sharing is through a short privacy notice. Much like a new app asks for permissions when you install it, a short privacy notice will disclose exactly what information the app is collecting and sharing when it is installed. To view the short privacy notice, simply click the “Privacy Policy” link in the app and it will pop up with relevant information.

At AVG we have developed a short privacy notice which will be rolled out across all our apps in the coming months. It will help our customers understand when our apps collect data, plus why and for what purpose it may be shared. For example it will tell you if we collect location data and for what purpose -that we collect it so you can find or lock your device if it is lost or stolen.

In this video, Jim Brock explains everything you need to know about AVG's Short Privacy Notice:

[embed]http://youtu.be/w1eVh7VzBs8[embed]

Here’s a prototype of AVG’s short privacy notice:

Keep an eye out on the AVG blogs for more information about AVG’s short privacy notice and how we’re working hard to give our customers power over their data and simplify online privacy.