AVG launches a ‘nutrition label’ style data privacy notice for its mobile apps, ensuring greater transparency, ease of use and choice for consumers
AMSTERDAM and SAN FRANCISCO – 24 February, 2014 – AVG Technologies N.V. (NYSE: AVG), the online security company for 177 million active users, today announced it has begun rolling out a short data privacy notice within its mobile apps to make it transparent to customers what data is collected and how it is shared. AVG is the one of the first in the industry to pursue this best practice which arises from the National Telecommunications & Information Administration (NTIA) Privacy Multi-StakeHolder Process, Short Form Notice Code of Conduct to Promote Transparency in Mobile App Practices, announced in July last year.
“AVG is an innovator in security and privacy and has clearly recognized that greater transparency leads to greater trust,” said Jules Polonetsky, Director of the Future of Privacy Forum. “We’re looking forward to other companies following the lead of AVG in embracing the ‘human readable’ privacy disclosure approach.”
AVG monitored the progress of the NTIA Privacy Multi stakeholder process on Mobile Application Transparency from 2012 through to the resulting Code of Conduct that was finalized in 2013. With the delivery of a prototype of a short data privacy notice that will be rolled out across its mobile apps, AVG is one of the first to publicly announce a response to the new guidelines.
As part of the NTIA effort, consumer and privacy groups including the American Civil Liberties Union, World Privacy Forum, Consumer Action, Future of Privacy Forum and the App Developers Alliance backed a code calling for a short privacy notice that uses standardized and straightforward language. Model notices created by the Future of Privacy Forum were subsequently tested within the AVG app community by the AVG User Experience team to ensure that the style, language and interface met the goals of the project. The AVG Short Data Privacy Notice app will be rolled out first on the AVG AntiVirus range of mobile apps.
February 24, 2014