A recent survey of over 6 billion social interactions (4.9bn desktops and 1.2bn mobiles) by ShareThis has shown that mobile users are almost twice as likely to share content as their desktop counterparts.
As you would expect, the difference is most marked with social media sharing, which is encouraged on mobile devices.
The report shows that social media users of apps like Twitter and Pinterest are much more active when on mobile devices than on their desktops.
Facebook is the most shared service, accounting for 60 percent of all shared content across mobile and desktop platforms.
Among mobiles, ShareThis’s results indicate that iPhone users are the most willing to share with 12.4 percent of them sharing social content. Android users are the second most likely to share with 7.4 percent of them sharing content.
Are there any risks associated with sharing?
It’s all well and good acknowledging that mobile users are much more social than their desktop counterparts, but is it cause for concern?
Unfortunately the answer to this is yes; and if not concern, at least diligence.
Mobiles are quickly becoming the de-facto platform for sharing content. It’s quick, easy and can be done from anywhere.
We’re opening an unprecedented number of emails, Tweets, messages and clicking on an ever growing number of links, most of which are shortened which means that we often don’t know where they will take us.
It’s easy for malware writers to send us to infected sites or get us to download adware or spyware. Mobile users should be wary about which attachments and links we share or open while on our mobiles.
AVG’s Q4 2012 Threat Report indicated nearly 4 million mobile threats for Android devices alone, and that number will only increase as the mobile market continues to grow.
What can mobile users do to make sure they’re safe while sharing?
The good news is that it’s very easy for mobile users to keep their device malware free. Follow these three simple steps and you should have nothing to worry about.
As ShareThis has shown, mobiles are a hugely popular platform for sharing social content. Much of this content will be shared as shortened links, making it difficult for you to see which website it will take you to.
If you’re unsure about any link you receive, never follow it.
Social networks are full of spoof accounts that can circulate spam messages and malicious links. Don’t accept friend requests or private messages from people you don’t know or who approach you with strange messages.
Grab yourself some free protection, such as AVG AntiVirus for Android. It’s free, easy to use and can help keep you safe against malware.
Many people don’t think that smartphones need security software. Think again. Smartphones carry all your contacts and some of your most personal details. Apps carry information such as banking details, location data, email inboxes… the list goes on.
Apps like AVG AntiVirus for Android also have powerful recovery tools which can help you recover your phone should it get lost or stolen.
August 5, 2013