September 13, 2016
The spotlight is on Europe this week as we welcome new distribution partners to our AVG channel . . . Sigma Software Distribution in the UK and Dexceo in Denmark.
As our GM Fred Gerritse has shared this year, our distribution go-to-market model has been top of mind for us this year and key to driving value for our partners.
Building a strong distributor network lets us better respond to the security needs of business customers as our AVG channel grows and scales globally. Central to this is finding distribution partners that share our security commitment and bring the expertise and capabilities to sell our full line of AVG Business solutions.
This week, we are announcing the addition of two new European value-added distributors to our AVG channel: Sigma Software Distribution in the UK and Dexceo in the Nordics. Both distributors will provide our full line of AVG Business solutions.
Sigma, who was named CRN UK’s Specialist Distributor of the Year, is a great example of a partner that aligns to our vision with the track record to show they mean business.
Sigma General Manager Jane Silk shared her thoughts on the new Sigma-AVG relationship, “We always strive to truly understand our partners’ needs and establish long term relationships that drive opportunities. The AVG relationship is one where we can work transparently, develop the best model for the channel and then prove this in the marketplace.
“AVG’s proven security expertise and its advanced technology will help us immediately respond to challenges our partners face in the current threat landscape. Product innovations such as AVG Managed Workplace that offer a centralized, automated platform to manage security while also helping our partners provide more services to their customers, have us very excited.”
Sigma has demonstrated consistent and sustainable growth in its specialty field. As proof, the company has delivered seven consecutive years of revenue and profit increases. Sigma’s operating model includes a dedicated sales development team with the knowledge base to work closely with re-sellers to support training, identify cross-sell opportunities, manage deal registration and more.
Our UK team is at the Insight Technology Show in Manchester today and will be sharing more about the Sigma-AVG relationship.
Dexceo, a leading Scandinavian security distributor and our first AVG Business solutions distributor in Denmark, is also ready to start marketing AVG Business solutions. The Dexceo team shared its AVG news this week with Danish media.
Dexceo specializes in IT security and network solutions for an international business client base and carefully selects its IT suppliers and re-sellers to maintain the company’s high quality and service standards. Dexceo is a relatively young company but we are impressed by the team’s experience, knowledge base and growing partner network. The company has also acknowledged a need to complement its security portfolio with cloud security and remote monitoring and management solutions. Both AVG Managed Workplace and AVG CloudCare will support Dexceo’s needs to deliver increased visibility across IT environments and efficiency in deploying and maintaining security services.
Dennis Wøldike, founder of Dexceo, shared his view of the AVG opportunity for Danish businesses, “We are looking forward to building our relationship with AVG and extending new benefits and opportunities to our partner network. As an AVG trusted partner, we can offer new security innovation and a range of solutions and services for the Scandinavian market.”
The additions of Dexceo and Sigma are a natural extension of our partner-focused model and complement our specialty focus, as well as our existing and valued broad line distributors.
We look forward to building strong relationships and sharing big results.
September 13, 2016 by Erik Preisser