Creating the Next 2 Billion Smart Users

The smartphone will be the on-ramp to the Internet, if not the only ramp, for the next wave of new users - largely because it’s the easiest way for them to get there and broadband isn’t available. For one, the mobile Internet can reach places that wired connections can’t (and likely never will). Moreover, the price is right. The cost of owning a smartphone is decreasing as manufacturers and carriers alike compete for new users. Soon millions of people will hop online for the first time, all thanks to the smartphone.